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We drive results. Here's the proof.

What it looks like when search data reaches the people who plan routes.

01 · AppletonJump +27.8% Allegiant service 02 · Flint BishopJump +25% seat growth 03 · RouteBuilder 360™Jump +31.8% route profitability 04 · New routesJump 88% load factor, first four months 05 · The networkJump Faster Allegiant growth
Prefer to hear it from them? Read customer stories
01 / 05 Appleton · ATW ↑ All cases
01 Appleton · ATW AIRPORTONE FULL SERVICE+ · ROUTEBUILDER™
FlyMyAirport® logo, powered by KAYAK

Appleton International (ATW)

Appleton grew Allegiant service 27.8%.

Most airports talk about demand. ATW proved theirs.

FlyMyAirport® helped ATW win more passengers and earn even more seats.

Passengers and seats both grew

Appleton carried more passengers and offered more seats in every quarter of 2025 than in the same quarter of 2024.

+31%
+30%
+26%
+20.5%
+5.5%
+1.5%
+26%
+24.5%
Q1
Q2
Q3
Q4
Passengers (onboards)
Seats

Each bar: growth that quarter in 2025 vs. the same quarter in 2024.

Seats are growing faster each month

Airlines have scheduled more seats at Appleton in every month of 2026 than in the same month of 2025, up 44% by September.

+14%
+11%
+9%
+11%
+27%
+20%
+27%
+37%
+44%
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep

Each bar: scheduled seats that month in 2026 vs. actual seats the same month in 2025.

FlyMyAirport flight search on the ATW website

RouteBuilder™ Advertising

ATW also maximized consideration for key routes with our destination advertising program designed to fill more seats.

ATW Allegiant social ad as it appeared in feed
Paid social, optimized on cost per search
ATW destination card promoting the new Allegiant route
Route creative
ATW destination card promoting the new Allegiant route
Route creative
ATW destination card promoting the new Allegiant route
Route creative
02 / 05 Flint Bishop · FNT ↑ All cases
02 Flint Bishop · FNT FLYMYAIRPORT® PLATFORM + ROUTEBUILDER™
FlyMyAirport® logo, powered by KAYAK

Flint Bishop International (FNT)

Flint Bishop drove 25% seat growth.

Want more air service? Show airlines the demand. 

Optimizing campaigns on cost per search instead of cost per click put high-intent travelers straight into the FlyMyAirport® booking experience with FNT locked as origin. Demand proven 10 to 12 months out gave airlines the confidence to add capacity: a struggling route was revitalized and a new nonstop to Destin-Fort Walton Beach (VPS) was secured.

+43%

Website visits YTD

87%

Average load factor

+25%

Airline seat capacity

Flint Bishop destination ad promoting nonstop service to South Florida
Ad creative, optimized on cost per search

Funnel performance

319,890 Ad clicks
86,457 Flight searches +48%
11,274 Add to carts +74%
1,200 Immediate seats purchased +104%

Efficiency gains

2×

Ad-to-search rate — 4 of 10 clicks become searches

+50%

Return on ad spend

~$1

Cost per paid search

10-12 mo

Demand lead time

Live Oct 2023; ads from Feb 2024. Funnel figures: trailing 12 months vs. prior 12. Seats +25%: 2025 vs. 2024. Load factor: 3+ points above the 2025 national average.

03 / 05 RouteBuilder 360™ ↑ All cases
03 Seven spokes, one hub FlyMyAirport® Platform + RouteBuilder 360™
FlyMyAirport® logo, powered by KAYAK

Seven partner airports · Six months

The industry's first proof that co-op advertising works.

Seven spoke markets grew shared routes with one hub airport. Both ends of each route advertised it to their own travelers — and results were measured against real routes with no campaign, not projected or modeled.

7 of 7markets beat the no-campaign benchmark

+31.8%

Average route profitability (SLA-PRASM) growth vs. no-campaign routes

~7,000

Incremental passengers across seven paired routes in six months

~$140K

Estimated incremental hub revenue, at $20 per enplanement

2.2×

Return on the hub's $63,000 program cost — before any airline benefit

How RouteBuilder 360™ works

Source: Airport One / RouteBuilder 360™ program performance data, six-month term. Hub revenue and return are estimated at $20 revenue per enplanement.

04 / 05 New route launches ↑ All cases
04 Appleton (ATW) · Orlando and Fort Myers RouteBuilder™

Appleton International (ATW)

Appleton's new Florida routes filled fast.

RouteBuilder™ drove demand for Appleton's new Orlando (MCO) and Fort Myers (RSW) service before the first departure, so more seats were full earlier. Both routes reached load factors above 90% within their first three months.

88%

Average MCO load factor, first four months

92%

MCO peak load factor, its second month

91%

RSW peak load factor, its third month

+3 pts

MCO above the ATW airport-wide average, Jan-Jun 2026

Monthly load factor, new ATW service

Orlando (MCO) Fort Myers (RSW) ATW all routes
67

Nov
2025

82

Dec

8491

Jan
2026

9286

Feb

9084

Mar

8676

Apr

8679

May

89

Jun

Bars start at 60% to show month-to-month differences. Blank months: route not yet operating or not yet reported.
How we launch routes

Source: U.S. DOT T-100, scheduled passenger service from ATW, Nov 2025-Jun 2026 (run Sept 23, 2026). RSW service began Nov 2025; MCO service began Jan 2026.

05 / 05 Across the network ↑ All cases
05 Across the network FlyMyAirport® Platform
FlyMyAirport® logo, powered by KAYAK

Allegiant airports, 12+ months live

Airports using FlyMyAirport® grew faster with Allegiant.

Airports running FlyMyAirport® for twelve months or more saw close to double the seat growth of those that were not.

Onboards, 2025

+14%

+6%

With FlyMyAirport®

Without

Seats, 2025

+17%

+10%

With FlyMyAirport®

Without

Forward seats, May-Oct 2026

With FlyMyAirport®

+1.7%

Without

−0.8%

Schedules shrank at airports without FlyMyAirport

Allegiant airports, G4 only. 2025 U.S. DOT T-100; forward seats May-Oct 2026, DIIO.

Seat growth across FlyMyAirport® airports.

ATW +27.8%
DAY +21.0%
SPI +14.2%
CAK +12.4%
SDF +9.4%

Want numbers like these for your airport?

Every seat starts with a search, and every one of these started with a conversation. Yours can too.

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Prefer to hear it from them? Read customer stories

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