Sample analytics · Real portal screens
The questions your board and airlines ask, answered.
Once you are live, every search on your site is counted and lands in the AirportOne portal. These are real screens from airports using it today.
Your board asks
Is our marketing working?
AnswerThe dashboard ties every campaign to searches, add to carts and bookings.
Your team asks
Which routes need help first?
AnswerRoute rankings show where search demand is soft against your seats.
Your airline asks
Where is the unmet demand?
AnswerSearches for destinations you don’t serve yet, counted and ranked.
The screens below show each answer. Click any one to enlarge it.
The portal
Your one-stop hub for marketing and air service intelligence, actionable analytics, and powerful marketing tools—all in one place.
Use it toAnswer the board’s first question: is our marketing working?
Conversion funnel · all site searches
See searches become add to carts, purchases, and estimated seats sold, with efficiency at each step and every figure compared with last year.
Use it toSee where travelers drop off, and fix that step first.
Route ranking
Which routes are earning their seats — and which are not.
Use it toPrioritize routes for marketing and prove unmet demand with projected PDEW.
TRAVELER MAP
Where the demand physically is (both outbound and inbound), down to the town.
Use it toAim ad spend at the zip codes where demand already lives.
Demand calendar
The exact dates people want to travel.
Use it toTime campaigns ahead of the dates travelers want to fly.
AIR SERVICE TIMING
See unmet demand and help airlines optimize the timing of seasonal routes.
Use it toShow an airline when a seasonal route should start and end.
Year over year
Track year-over-year performance for every route and destination. Spot trends early, identify opportunities, and take action before the airlines tell you it’s too late.
Use it toSpot a slipping route months before the airline does.
Paid advertising funnel
Your paid campaigns only, from ad impressions and clicks through searches and purchases, with the efficiency of every step between.
Use it toProve your ads created airport consideration, not just clicks.
From this ad funnel
44.5%
of ad clicks became airport-loyal flight searches
335
add to carts
7
booked within 20 minutes
11,888 clicks → 5,285 searches. Each one a traveler actively considering a flight from your airport. That is the consideration this campaign was built to create.
Then the airlines take it from there. 335 travelers put a flight in their cart. Airlines retarget travelers like these relentlessly, on their marketing budget, not yours.
“Seven people booked within 20 minutes of seeing an ad. The real win is the thousands who started planning a trip from the airport. That’s what this campaign was built to do.”
There is a lot more in here than fits on a page.
See it on your own dataLive views from the AirportOne portal. Airport identifiers vary by report.
Advocate for air service in new and compelling ways.
FlyMyAirport has helped us take our marketing to the next level. The insights into traveler behavior allow us to drive ticket sales, plan more precisely and make smarter use of our budget. Beyond marketing, we’re able to combine FlyMyAirport data with other sources to tell a more complete story about our market and advocate for additional air service in new and compelling ways.”
Ashleigh Johnston
Public Relations and Marketing Manager, Quad Cities International Airport (MLI)
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