Two airports. One route. Twice the reach.
A two-airport marketing program. You and your partner airport pool budgets, and one campaign promotes your shared route in both markets. We run it all, so both airports get more travelers with almost no work.
From $1,500/month per airport, matched by your partner, plus a one-time setup fee. Launch 90 days before your peak season.
Your airport
Airport A
Hub or spoke. Your travelers see ads for your partner's city.
One route.
Marketing in both directions
Partner airport
Airport B
The other end of your route. Their travelers see ads for your city.
Same schedule. Two demand pools.
Proof
The industry's first proof that co-op advertising works.
Seven spoke markets growing shared routes with one hub — measured against real routes with no campaign, not modeled.
+31.8%
Average route profitability (SLA-PRASM) growth vs. no-campaign routes
~7,000
Incremental passengers across seven paired routes in six months
~$140K
Estimated incremental hub revenue, at $20 per enplanement
Source: Airport One / RouteBuilder 360™ program performance data, six-month term.
For hubs: every filled seat is revenue on your side of the gate — parking, concessions, and more.
Seeing is subscribing: after its RouteBuilder 360™ campaign, Bangor International (BGR) became our newest airport to subscribe to FlyMyAirport®.
How it works
Three steps to a shared route campaign.
You bring the partner. We help you close.
Your airport finds one partner airport at the other end of the route. We back you with data, pitch materials, and a joint proposal so they commit budget too.
Both airports advertise the route.
Each side runs ads to its own travelers — one campaign, twice the reach.
Ads send travelers to a flight search for the route.
Each ad links to fares for that route, so interest can turn into bookings.
La Crosse travelers see Orlando
Orlando travelers see La Crosse
Ads send travelers to a flight search for the route
Neither airport should have been buying that story alone.
Where it fits
Four goals. One co-op campaign.
Less work for your team
You approve it. We do the rest.
We build it
Creative, audiences, and landing pages for both markets.
We run it
Daily optimization toward the cheapest flight searches.
We report it
Searches, load factor, and route profitability, ready to share.
Who it's for
Airports that share a route and want it full.
Spoke airports that want more reach for their media dollars on a key route.
Hub airports that want to strengthen their network by filling the routes that feed them.
Any airport pair that wants proof — not a promise — that marketing fills seats on shared service.
What's included
What makes it work.
Budget that follows demand
Up to 80% of spend shifts to the market with the cheapest searches; each keeps at least 20%.
Pre-built landing pages
Every ad lands on a FlyMyAirport® search page for the route, so campaigns are judged on real searches, add to carts, and purchases.
Getting started
Four steps to a fuller route.
1
Pair the route
We help you partner with an airport on a shared route and confirm the term.
2
Pool the budget
Each airport commits the same monthly media. Setup is waived if your Meta account is connected.
3
We run it
One coordinated campaign runs in both markets, optimized daily for flight searches.
4
See the proof
Searches, load factor, and route profitability, measured against routes with no campaign.
Questions your board will ask.
Do both airports have to sign on?
Yes — it only works if both markets advertise. You find a partner airport that wants the route to grow; we support the conversation with demand data, a joint proposal, and answers for their team.
How is this different from our destination marketing?
Most airport marketing only reaches locals. RouteBuilder 360™ also reaches the travelers who would fly in — with your partner paying their share.
What does it cost?
From $1,500/month per airport, matched by your partner, plus a one-time setup fee.
How much work is it for our team?
Very little. We build the creative, landing pages, and tracking for both markets, run the media, and report bookings. You approve.
Summer KonowalskiManager of Digital ServicesEight years in travel advertising, including two Wisconsin airports and agency work for a major airline.
Raegen LamersAdvertising LeadAn avid traveler who markets destinations like she has been there.
Your route could be next
Launch 90 days out. Own your peak season.
Start about 90 days before peak travel for the full runway. Tell us the route and partner — we'll help you close it and set it up.
Start a co-op for your route